Kanye West, the rapper known for his struggles with mental wellness who now who calls himself Ye, is once again making headlines—this time for releasing a bizarre music video titled “Heil Hitler,” a track that’s been widely condemned as an open embrace of Nazi imagery and antisemitic rhetoric.
On Thursday morning, West posted the video to X, featuring a chorus that repeats the exceptionally odd phrase, “Nigga, Heil Hitler,” while rows of Black men in animal pelts chant along. The song, laced with incendiary and explicit lyrics, includes lines like “All my niggas Nazis,” and “With all of the money and fame, I still can’t get my kids back.”
The track ends with a chilling sample from a Hitler speech, which Ye also quoted in full on his account.
“Man, these people took my kids from me, then they froze my bank account,” West laments in the track, in a not-so-subtle reference to the Jewish community. “I got so much anger in me, got no way to take it out. Think I’m stuck in the matrix.” Later, he bluntly declares, “So I became a Nazi, yeah, bitch, I’m the villain.”
The song appears on West’s newest album, WW3, which dropped in April and is already being flagged for its over-the-top, purposefully offensive themes and imagery. Tracks include absurd titles like “Gas Chambers,” “Hitler Ye and Jesus,” and “Cuck”—the latter reportedly also serving as the title for a separate upcoming album. The cover art for “Heil Hitler” features a hand-drawn swastika-like doodle, while the album’s artwork depicts robed figures reminiscent of KKK uniforms.
Ye, once one of the most awarded and influential artists in hip-hop, has spiraled into controversy since his public embrace of Adolf Hitler and Nazism in 2022. He’s lost brand deals, widespread industry support, and according to his own lyrics, custody of his children with ex-wife Kim Kardashian. But far from backing down, Kanye West, notorious for his obstinacy, seems to be escalating.
The artist claims that “Heil Hitler” has been “banned by all digital streaming platforms,” and is now performing it live regardless. “I’m being told there’s an issue with me performing ‘Heil Hitler.’ I am doing ‘Heil Hitler’ at all my shows,” Ye posted defiantly.
Critics weren’t impressed. The American Jewish Committee wasted no time slamming the song. “This is blatant antisemitism, and it’s disgusting,” said CEO Ted Deutch. “Ye is profiting off of Jew-hatred, and the music industry needs to step up and speak out against this obscenity.”
Even longtime fans seem rattled. One Reddit user wrote, “Kanye West will be remembered as one of the greatest artists who destroyed his own legacy.”
But West’s recent moves suggest he has no intention of retreating. Last month, he released a graphic song titled “Cousins,” where he disturbingly claimed he performed a sexual act on a family member.
And in a now-deleted video, West reappeared with Nick Fuentes, wearing a swastika necklace and joking, “We’re back.” Fuentes, who dined with West and former President Donald Trump in 2022, later wrote on X, “Imagine 50,000 people in a stadium on their feet singing every word of “Heil Hitler.”
Strangely, while promoting the track, West also extended praise to Jewish streamer Adin Ross, calling him “a positive person” and complimenting his livestream with rapper Drake, despite previously writing that “Jews are arrogant” and texting Holocaust references.
West’s trajectory—from billionaire cultural icon to polarizing figure flirting with odious ideologies and their corresponding aesthetics—has been anything but subtle. With another album reportedly on the way, Bully, which he hinted may drop on his daughter North’s birthday, June 15, West appears determined to continue riding the wave of controversy, regardless of the consequences.
Whether this marks a cry for help, an artistic collapse, a some kind of mental break, or something darker remains to be seen..
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