A prominent conservative activist has dropped a bombshell report that will worsen Cracker Barrel’s woes.
As The Gateway Pundit reported, Cracker Barrel’s woke CEO Julie Felss Masino sparked a social media uproar after making an infuriating change to an iconic part of the restaurant chain.
On Tuesday, the company announced that it was replacing its 47-year-old logo as part of an attempted $700 million rebrand. The old logo shows the restaurant name next to a man sitting on a chair and leaning on a barrel.
Now, the only thing left is the name. No more man and barrel.
But the rot at Cracker Barrel, the once-great company, runs far deeper than a simple logo change. On Friday, Robby Starbuck released a video exposing how involved the company has been with far-left LGBTQ and DEI activists for years.
For example, Cracker Barrel is so committed to these causes that the company has received several awards from despicable groups like the Human Rights Campaign, which pushes for pronoun usage and transgenderism in the workplace. The company has also worked with groups that support illegal aliens and hate President Trump.
The receipts Starbuck provides are long and absolutely damning.
WATCH:
Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.@CrackerBarrel has gone fully woke and now it’s time to expose everything.
Here’s… pic.twitter.com/lgkFd0wc2V
— Robby Starbuck (@robbystarbuck) August 23, 2025
For those who do not have to watch the whole video, Starbuck provided the following key points:
• Cracker Barrel has funded Nashville Pride for over a decade and Third River City Pride in Evansville, Indiana. They even made LGBTQ+ rocking chairs for the events and put one in their corporate headquarters in very conservative Wilson County, Tennessee.
• Cracker Barrel worked with the radical left, Trump-hating Human Rights Campaign (HRC), and sponsored their events for more than ten years. They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training.
• Cracker Barrel’s own website says they believe the so-called core values of PRIDE: People/Exceptionalism, Respect, Integrity, Diversity, and Excellence should guide their decisions year-round. Translation: We will not do anything that does not have the HRC’s approval.
• Cracker Barrel sponsored the Out & Equal LGBTQ Workplace Advocate Conference. Here, the company displayed a workshop bragging about Cracker Barrel’s progress toward supporting LGBTQ+ causes.
The group, Out & Equal LGBTQ, works to push sexual topics and pronouns into the workplace.
• Cracker Barrel was so devoted to the DEI cause that it was awarded Out & Equal’s 2018 top LGBT ERG group award. The company also won the Nashville LGBT Chamber of Commerce “Corporate Diversity” award.
• A Cracker Barrel employee was on the HRC’s business advisory council.
• Cracker Barrel once had pamphlets on how to support LGBTQ+ youth and pamphlets on Coming Out Day. The pamphlets focused on creating “Safe Zones” at work, free from “heterosexist or c-word-gendered comments and actions. Those who said anything activists would describe as “heterosexist” would be re-educated by their LGBT office group.
• Cracker Barrel set up a “diverse supplier program” focused on incorporating DEI into its supplier selection process.
• The company worked with a group called Conexión Américas as part of their DEI efforts. This group actively assists illegal aliens and provides them with attorneys. The executive director also hates President Trump’s deportations.
• Cracker Barrel has promoted the Stonewall riot to employees and on its website. The Stonewall Inn was reportedly owned by the mafia, rife with drug dealing, and served as a site of teen “prostitution” for older men.
• ERG groups at Cracker Barrel corporate office are divided by race and sexual preferences.
• Pride flags are prevalent at their corporate office.
All of this makes Bud Light and Target’s dance in wokeness look tame in comparison.
Even if Cracker Barrel does a 180 on its logo, this rot will remain. Conservatives should seek other venues to spend their money until this garbage at the company is gone for good.
The post Conservative Activist Drops Damning Receipts Exposing the Full Extent of Disgusting Woke Rot at Cracker Barrel in Brutal Takedown of the Company (VIDEO) appeared first on The Gateway Pundit.