The bots are taking over Tinseltown.
The day many feared and even protested in advance has come: AI video-generating tools are starting to be widely used in the entertainment industry, to the chagrin and desperation of those expendable human professionals.
Netflix has reportedly ‘begun using artificial intelligence video generation software from startup Runway AI’, pioneering the use of the technology that’s bound to generate a lot of controversy.
Bloomberg reported:
“Netflix is currently using the New York-based startup’s tools in content production, according to a person familiar with the matter, who asked not to be named in order to discuss private conversations. Netflix declined to comment.
Walt Disney Co., meanwhile, has been testing out Runway’s technology and has talked with the startup about possible uses for its generative AI tools, the person said. A Disney spokesperson said the company has no plans to integrate Runway’s software into its content production pipeline at this time. Runway declined to comment.”
Netflix boss Ted Sarandos says they used generative AI for the first time to cut costs on their sci-fi show ‘The Eternaut’
“AI represents an incredible opportunity to help creators make films and series better — not just cheaper” pic.twitter.com/97lYYGcYWV
— Culture Crave (@CultureCrave) July 19, 2025
NETFLIX USES AI IN HIT SHOW!
A few months ago in a video I mentioned I was really looking forward to the new Netflix show The Eternaut, based on the Argentine comic, El Eternauta.The show is really good, and I highly recommend it. But interest news just came out: indeed AI… pic.twitter.com/bx4DQcbTsO
— Theoretically Media (@TheoMediaAI) July 18, 2025
As much as it’s going to be unpopular, AI speeds up some video production tasks and saves money – so you bet it’s here to stay.
“In a conference call Thursday, after Netflix released its second-quarter results, co-Chief Executive Officer Ted Sarandos said the company is using AI in content production. That includes creating special effects shots more quickly and cheaply than it previously had been able to with traditional visual effects tools and processes.”
Netflix officially confirmedthe useAI
In one of the scenes of the new series “El Eternauta”, the neural network created an episode of a building collapse. According to the head of the company, this decision was made not only to reduce the budget and increase efficiency… pic.twitter.com/3wJDcuNVuP— mặttrăng” (@MatTrang911) July 18, 2025
Netflix used the ‘taboo’ technology for the first time on screen to depict a building collapse.
“Runway is competing in an increasingly crowded corner of the fast-growing market for AI tools with established companies like OpenAI and Google, along with a slew of smaller, newer startups.
The startup has more traction than most AI startups in Hollywood, however. It kicked off a frenzy around AI video generators in early 2023 with the release of a model that could produce slightly choppy-looking three-second clips based on written prompts such as ‘drone footage of a desert landscape’. Its technology has since become far more capable and the company has inked a deal with Lionsgate to train an AI model on the studio’s content that can be used in its film projects.”
Read more:
‘Humanity Wins! – for Now’: Polish Programmer Beats AI Model in 10-Hour Coding Competition
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