As the old saying goes, get woke go broke.
Adrian Mardell, the CEO of Jaguar is stepping down, which will come as no surprise to the millions of people who have spent months mocking the company’s bizarre ‘woke’ rebrand.
The company’s weird ad campaign was launched in the fall of 2024. This spring it was reported that sales have plummeted and the company recently began laying off executives.
This is just the next step in a completely predictable progression.
The FOX Business Network reports:
Jaguar CEO steps down after ‘woke’ rebrand sparked massive social media firestorm
The Jaguar CEO is stepping down months after leading a controversial “woke” rebrand campaign for the auto company.
Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.
The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan “Copy Nothing.”
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”
The ad did not feature a car throughout its entire 30-second run.
The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.
Shortly after the ad premiered, X users piled onto the company for releasing what they called a “Bud Light 2.0” campaign by appearing to focus on wokeness and modernism over selling cars.
This is quite a contrast to the Sydney Sweeney story, isn’t it?
Numbers NEVER lie.
Here are 2 different campaigns results:
American Eagle’s Sydney Sweeney ad:
– AE made $300m in a day
– $65m in free media exposureJaguar LGBTQ ad:
– sales in Europe plunged 97.5% in April
– from 180k sold in 2018 to 27k last yearBuyers has spoken! pic.twitter.com/xRuqSLMtJ3
— Patrick Bet-David (@patrickbetdavid) August 1, 2025
Jaguar’s CEO to step down following the disastrous attempt at a rebranding, meanwhile American Eagle’s stock was up about 20% after its Sydney Sweeney ad.
Can you tell the difference? pic.twitter.com/ExxaxvfhPn
— Kevin – Classical Liberal (@gov_fails) August 1, 2025
Will the rest of corporate America learn this lesson?
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